The Challenge
Promote Nine Inch Nails and reinforce the band’s commitment to technology.
The Solution
A community-moderated online experience.
The Results
- Remix.nin.com: fans accessed over 25,000 full-resolution audio tracks for remixing
- Tour.nin.com: users tracked the band while on tour using Google Earth.
- Forum.nin.com: fans fully engage with each other
- Access.nin.com: a GPS-based feature called Nearby allowed fans to see other fans in their vicinity