The Challenge

Highlight the merchandising aspect of one of the most storied movie franchises in history in an interesting way.

The Solution

By connecting unique merchandise with passionate fans, The Harry Potter Wish List site lets users select a range of items to save in their personal collection and then share. We also designed and developed a separate mobile site to give users on the go the chance to take their wish list with them.

The Strategy

To think beyond the end of the franchise. Product sales were the site’s initial focus before shifting to a broader experience for Harry Potter fans everywhere.

The UX

The site also needed a world-class interface. The final interface is nearly identical to many of the sequences set forth in the initial strategy map. The filter mechanisms employed allow users the ability to make broader choices beyond what most sites in the category offer.

The Evolution

Phase Two of this project involves a transition to a brand-centric site moving the focus away from products. The look and feel found in the new launch of Harry Potter Wishlist incorporates more experiences for fans to take part in and share with each other.